Your salon's whole front of house, on one system.
A branded website clients book from, a portal they actually log into, and a salon-shaped CRM underneath, with an AI team handling the follow-up and admin. Live in an afternoon.
Four things a salon actually gets.
Not just a booking calendar: the full stack, in one signup.
Your salon website
A branded site on your own domain: services, prices, and direct booking.
A portal they'll actually use
Clients see bookings, invoices and documents without chasing you.
A CRM built for salons
Clients, bookings, payments and conversations, shaped like a salon floor.
An AI team on top
Follow-up, onboarding and a morning briefing, without anyone chasing.
The product, not a feature list.
Click through the four surfaces your salon gets on day one.
The booking process clients love.
Your own domain, your services and prices, and a booking flow that writes straight into the CRM.
What changes when the salon runs on one system.
Same week. Same team. One system underneath everything the floor needs.
- Bookings, clients and payments in one place
- A portal clients actually use
- Rebooking that happens without chasing
- An honest picture of the salon
- Fewer no-shows and less front-desk chaos
- Higher retail and rebook rates
A day in the salon, handled.
Not a feature checklist: the four moments where work quietly stops landing on you.
Today's bookings, gaps, and who needs a reply: sent before the shutters go up.
AI Workforce is included from the Pro plan.
What it actually does for the salon.
Concrete shifts for owners, clients and the floor, not module names.
More bookings, less chasing
Stop stitching bookings, payments and reminders together by hand. The salon runs on one rhythm instead of four open tabs.
Happier clients, more often
They find you, book in a few taps, then use the portal for visits, invoices and documents, without calling the front desk.
A business that runs smoother
Built around how a salon floor works, not a generic CRM with a salon skin. Less training, fewer workarounds, fewer dropped balls.
Built with the salons who use it.
Every Salon Guild CRM feature started as something a real salon needed.
Suggest
See something that would make your day easier? Submit it directly: a new field, a pipeline stage, a workflow you wish existed.
Vote
Every salon on the platform gets an equal vote on what gets built next. The most-wanted ideas rise to the top of the queue.
Shipped
The OptiFlo team builds what the community prioritised, so the product keeps getting sharper for salons specifically.
Pay for what you use, nothing more.
Priced against the booking tools, spreadsheets and subscriptions most salons already stack.
The full stack, running
- Salon website on your domain
- Client portal
- Salon CRM
- 250 client portal seats
Adds the AI Workforce
- Everything in Core
- AI Workforce included
- AI credits each month
- 1,000 client portal seats
Concierge, capped quarterly
- Everything in Pro
- Quarterly in-salon photoshoot
- Weekly 1:1
- Salon management training
Want the full comparison? See plans in detail